Mr. Sherpa Marketing | Meta Ads, Call Center & ROAS Tracking for Contractors
Mr. Poppy Heating, Air, Electric logo
How Mr. Sherpa helped grow Mr. Poppy

$20M run rate.First year in business.

$157K a month in January. $1.66M in September. All Meta-driven. Your turn.

Mr. Poppy monthly revenue, 2026
All Meta-driven growth94% of ad spend is Meta
$2M
$1.5M
$1M
$500K
$0
$157K
Jan
$208K
Feb
$322K
Mar
$693K
Apr
$886K
May
$984K
Jun
$1.44M
Jul
$1.60M
Aug
$1.66M
Sep

Mr. Poppy’s own numbers. Jan to Mar: QuickBooks income. Apr to Sep: ServiceTitan invoiced revenue, before tax. Ad spend: QuickBooks, Jan to Sep 2026, Facebook ads plus the agency that runs them.

$20M
Run rate alreadySeptember revenue × 12
$12M
Mr. Poppy’s first full yearOn track for 2026: $8.0M through September
What we run for you

The same system that grew Mr. Poppy.

Ads people stop for, a call center that books them, a dashboard that shows which ads made money, and a weekly room full of owners sharing what works.

01 · Creative

Creative ads that work.

Real job photos, one clear offer, and a hook a homeowner recognizes in a second. We keep making new ads and cut the ones that don’t book jobs.

Hooks from real job photosHomeowners see their own house in the ad.
Offers written to book jobsA reason to call now, not just a like.
Fresh creative, alwaysWinners get more budget. Losers get cut.
ROAS by ad · Last 30 days Sample view
AD SPEND$18,770
SOLD REVENUE$229,400
ROAS12.2×
ADSPENDLEADSSOLDROAS
Panel upgrade offer$4,82061$96,40020.0×
Heat pump photo$6,15074$81,90013.3×
Old switches hook$3,90038$42,10010.8×
AC tune-up special$2,30055$7,8003.4×
Brand video$1,6009$1,2000.8×
Sample view with illustrative numbers. Yours shows your real ads.
02 · Tracking

A ROAS dashboard with revenue for every ad.

Every lead is tracked from the ad they clicked to the job they paid for. You see spend, leads, sold revenue and return on ad spend for each ad, so the budget goes to what sells.

  • Revenue attributed down to the single ad
  • Connected to your CRM and job software
  • Live numbers, not a monthly PDF
03 · Call center

A fully integrated call center.

Leads don’t wait for someone to climb down off a roof. Our call center works inside the same system as your ads and your schedule, so every lead gets called fast and booked.

A lead comes inFrom a Meta ad, at any hour.
Our call center calls fastRight inside your CRM, with the ad they clicked in front of them.
Follow-up until they bookCalls and texts, so no lead gets forgotten.
Booked on your scheduleYou show up and sell.

Weekly mastermind

EVERY WEEK
1
Ads that worked, and ads that didn’tReal numbers from every partner brand.
2
Offers and pricingWhat’s closing right now, and at what price.
3
Sales strategiesScripts, follow-up and how the best closers do it.
4
Your hot seatBring a problem, leave with a plan.
Partner brands from the Bay Area to Houston.
04 · Mastermind

A weekly mastermind with every partner brand.

Every week, the owners of all our partner brands get together with our team to go over what’s working right now: the ads that won, the ones that flopped, and the sales strategies closing jobs. What works for one brand gets tested for all of them.

  • Learn from every partner’s ad spend, not just yours
  • Sales plays from owners who are closing right now
  • Your questions answered by people who’ve been there
Onboarding

Up and running in 5 days.

No three-month setup. Here’s your first week.

DAY
1
KickoffYour services, service area and the jobs you want more of.
DAY
2
Offers and creativeWe write your offers and build your first ads.
DAY
3
TrackingYour CRM, job software and ROAS dashboard, connected.
DAY
4
Call centerWe train the call center on your business. You approve the ads.
DAY
5
LiveAds on, calls answered, revenue tracked.
Free growth call

Tell us where you want to go.

Fill this out and pick a time for a free 30-minute call with Soepa and Andrei. We’ll look at your numbers together and show you the route we’d take: what to run, what it costs, and what to expect.

30 minutes with Soepa & AndreiPick the time that works for you right after the form.
  • Built by contractorsWe run a contracting company too, so a lead only counts when it becomes a sold job.
  • Live in 5 daysFrom kickoff to ads running, calls answered and revenue tracked.
  • From the Bay Area to HoustonAlready working with contractors outside California, and taking on new ones this month.
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Get your free growth plan

Takes a minute. Then pick a time for your 30-minute call.

1Fill out the form2Pick a time on the calendar